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Kirk Coburn

Kirk Coburn, CEO of Eleox, shares his perspectives on founding and building a company, thoughts on investing in energy, and his love of the outdoors.

Leadville 100 Race Report: Winfield to Twin Lakes: Mile 50 – 60.5

As I took off down the dirt road with super pacer and bow hunter Matt Heineger, I was joking and...

The CMO's Role in Evaluating Mergers & Acquisitions

 I was not surprised to read that the M&A market for 2010 and expected for 2011 is being lead by...

Leadville 100 Race Report: Tree Line to Fish Hatchery: Mile 72.5 – 76.5

I decided to practice judo and go with the road this year. I had two strategies. First, I wanted...

10 Critical Marketing Metrics Every Entrepreneur Should Measure NOW

The notion being it’s far less expensive to pull the measuring tape out a second time than to...

Leadville 100 Race Report: May Queen to Fish Hatchery: Mile 13.5 – 23.5

While my stomach did not feel good (the video that I shot reminded me of the pain), I felt...

Strategic Pricing Exercise with Wild Turkey

My father was an entrepreneur and executive that built an IT services enterprise. He drove a...

The Drowning Death of Music

From one drowning man to another, the light at the end of the tunnel may be the fins of your...

Leadville 100 Race Report: Treeline to Half Moon: Mile 27.5 – 30.5

I was ready for pain and knew that if I did hurt, it was temporary. It was during this section...

Garage Sale Marketing: Target Market

Well, let me be honest here, we gave this NO thought, but the CMO did do onsite research during...

Leadville 100 Race Report - Looking Back

What was my key to this race? I was going to run with love no matter how scared, hurt or tired I...