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Kirk Coburn: Case Studies

A PetroCity's Battle Cry

My family moved to Texas in 1821 to settle the promised land granted to them by the Mexican...

A Short History of Energy Deregulation and the Future of Localized Energy

Movers and shakers in the energy industry, in particular, can benefit from a look back. For one...

Dear John Letter to SURGE Community

First, for some good news…SURGE was once again ranked as one of the top accelerator programs!...

General Motors Case Study on Marketing Strategy

As the voice of the Chief Marketing Outsider, I must admit, this hurt. I did not hang up on the...

End of Intermission, Please Take Your Seats

I am excited to share that SURGE has been busy over the past few months. I took a pause to...

The Age of the Electron Entrepreneur

The Industrial Age is Over…the Birth of the Electron Entrepreneur is Upon Us

The Garage Sale Marketing Budget

 First, your marketing budget, which includes those investments spent to keep current customers...