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Kirk Coburn: Strategy

The Ultra-Running Guide to being an Entrepreneur

The race is known as Bandera, A Trail Run of Rugged and Brutal Beauty where everything Cuts,...

Dear Emily Post, what is a CMO?

The Chief Outsider is a big fan of Arrested Development (and their version of Public Relations...

The Art of the Business Plan, Part I

I also believe that a good entrepreneur and CMO must be able to write one of these. You must be...

The Big Bertha Myth

Welcome to 2011! As I sit in the freezing cold, I crave being on the golf course. It occurred to...

Getting your Startup to the Greek

I want to help you avoid one of the, if not the, most important lessons of a new venture:...

The CMO's Role in Evaluating Mergers & Acquisitions

 I was not surprised to read that the M&A market for 2010 and expected for 2011 is being lead by...

10 Critical Marketing Metrics Every Entrepreneur Should Measure NOW

The notion being it’s far less expensive to pull the measuring tape out a second time than to...

Strategic Pricing Exercise with Wild Turkey

My father was an entrepreneur and executive that built an IT services enterprise. He drove a...

The Drowning Death of Music

From one drowning man to another, the light at the end of the tunnel may be the fins of your...

Garage Sale Marketing: Target Market

Well, let me be honest here, we gave this NO thought, but the CMO did do onsite research during...