Skip to content

Kirk Coburn: Strategy (4)

Swimming in Music’s Blue Ocean

My good friend swimming the Catalina Channel along side a Whale

Startups Fail When They Assume Market Fit Based on the Wrong Factors

Instead, make sure you understand what it is that causes startups to fail the most often. Then...

Garage Sale Marketing: Marketing Activities

“The advantage of solving the positioning problem is that it enables the company to solve the...

Culture as Important as Cash Flow, Revenue, Customers?

Where is the evidence that Culture truly is as important as a business and marketing strategy as...

Garage Sale MBA

The Chief Marketing Outsider is not going to let this current economic mad max beyond...

Why Entrepreneurs Fail Lesson #2; No Skin in the Game

I likes to swim in a 1/8 mile long natural spring-fed pool with a year-round average temperature...

General Motors Case Study on Marketing Strategy

As the voice of the Chief Marketing Outsider, I must admit, this hurt. I did not hang up on the...

Fail Fast? Not If You're an Energy Tech Entrepreneur

In energy, there is no failing fast. By the numbers, it takes a non-energy startup on average ...