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Kirk Coburn: Thought Leaders

Dear Emily Post, what is a CMO?

The Chief Outsider is a big fan of Arrested Development (and their version of Public Relations...

The Art of the Business Plan, Part I

I also believe that a good entrepreneur and CMO must be able to write one of these. You must be...

Getting your Startup to the Greek

I want to help you avoid one of the, if not the, most important lessons of a new venture:...

The Drowning Death of Music

From one drowning man to another, the light at the end of the tunnel may be the fins of your...

Musings...I am back

I hope you had a wonderful 2011...2012 is going to get better.

The Latest Changes in VC Deal Terms - Avoiding the Valuation Death Spiral

Thank you to all of those that have supported me to chase my dreams, investors who have...

AirGuitar MBA

Guitar Hero and Rock Band not only have generated money, but they have breathed life back into...

Garage Sale Marketing: Marketing Activities

“The advantage of solving the positioning problem is that it enables the company to solve the...

Garage Sale MBA

The Chief Marketing Outsider is not going to let this current economic mad max beyond...